This year Neste is cooperating with Radio Suomipop’s radio program ”Menopaluu” for two months. Over the Neste Rally Finland weekend, Menopaluu will be in the heart of the event, with hosts Emma Kimiläinen, Harri Moisio and Arttu Toivonen reporting from the Jyväskylä Paviljonki. In July Neste’s Rally characters ”Life Happens” and ”Rally Helps” will be a part of the show and bring the rally feeling to the listeners.
On Fridays and Sundays hosts of the show will encourage listeners to find the rally characters hiding in different Neste service stations in Finland. The first ones to get to the station will win unforgettable Neste Rally Finland prizes.
One of the most visible parts of the campaign are these goodwill t-shirts with rally slogans by the famous WRC drivers. Five euro donation from each of the t-thirst goes to Finnish road safety work via the Finnish branch of the FIA Action for the Roas Safety, the "Turvassa Tiellä" program.