High Peak joins WRC as official merchandise partner

3.1.2018 13:04WRC Promoter has completed a multi-year agreement with High Peak Finland to join the FIA World Rally Championship as the new official merchandise partner.

High Peak is the new market place for all WRC’s officially licensed products, including the championship’s ever-popular clothing range, car accessories and toys, such as slot-car sets and radio-controlled rally cars.

A brand new webshop where fans can browse and purchase their favourite WRC merchandise is now open via the championship’s official website at http://shop.wrc.com

High Peak has also developed a state-of-the art sales outlet which will be a key service park attraction at WRC rounds. It includes a walk-around showroom, based on a traditional high street shop, where fans can peruse items and try on clothing before making purchases.  

The highlight of High Peak’s 2018 range is a new collection of high-quality WRC clothing, featuring fully branded items such as polo shirts, T-shirts, hoodies, jackets, hats and caps which are ideal for fans to wear at rallies.

It also includes more discreetly branded modern leisurewear, perfect for wearing around the home or when out and about.

High Peak is one of Finland’s biggest promotional item companies. As the merchandise partner of AKK Sports, it is responsible for all the country’s motorsport stock, including the WRC’s Neste Rally Finland.

It holds exclusive corporate sales and distribution agreements with other major sporting and confectionary brands and a wide supplier network across Europe and Asia.  

Partner and head of sales Sami Eljaala said the company’s expertise in international motorsport and at high-profile events like Red Bull Crashed Ice in Finland ensured fans’ expectations would be matched.

“Our business includes everything from visual designs to on-site, online and partner sales. Event sales is not only about selling but also about creating an experience for the fans,” he explained.

“We’ve created a purpose-built sales outlet for the service park which fans can walk around at their leisure, feeling the quality of our clothing and trying on items in comfort. That’s what they expect and we want to meet those expectations.”

WRC Promoter managing director Oliver Ciesla added:

“Our WRC clothing collection includes long-established favourites such as hoodies, polo shirts and an entire new range of caps, all easily available from our new online shop or from the brand new service park store. 

“Of course, fans want to wear WRC clothing stageside at rallies. But they also want cool and fashionable items when back home, and our new range of WRC leisurewear offers that,” said Ciesla.